Two large scale linears that will be used in e.l.f. stores. Both linears are 40+ feet long by 3ft high.
A new return policy was created at two different sizes for new stores and existing stores.
e.l.f. Cosmetics China Office
A simple request to update the China office with new artwork featuring some of our new products and our new models.
e.l.f. Cosmetics Warehouse Branding
Large scale pieces that were created for the new e.l.f. warehouse in Southern California that is shared with ODW Logistics, INC. The lunchroom/breakroom is a co-branded space that gives ODW a blue wall, in their corporate color, that allows them to communicate important messages to their employees.
The large scale murals were upwards of 3ft tall by 7ft wide.
A small collection of work that I created for TurboxTax
The focus for this book was to break down the competitors that have a strong advertising presence and see how they stack up against Pandora. Six competitors were picked to break down from a design stand point to help our B2B Sales Marketing Design team with future projects.
*Entire book not featured
Holy Fool Media
Holy Fool Media is a company that specializes in the distribution of entertainment media. A bold logo was paired with an eye-catching color to grab the viewer's attention. The identity was then used as the main design element throughout the brand's collateral including stationery system, clothing, and a website.
Ye ol' Sailor Rum
Ye Ol’ Sailor Rum is a rum company that prides itself on its classic design. An anchor, rope, and hand designed type were created and two original linoleum block illustrations were carved to add to the design. An accompanying recipe book was designed to give consumers ideas on what types of drinks they can create.
Serenitea is a specialty tea company that offers a wide variety of teas. Each tea has its own color scheme that relates directly to the color of the tea itself, along with a different flower pattern. On the back, the history of the company was provided, along with the health benefits for each tea, and a caffeine meter.
Oakland Restaurant Week
Oakland Restaurant Week is a 10 day event that takes place in Oakland, California. The goal was to create an app that would benefit those attending the event and also be of use afterwards. A minimal color palette and a sans serif typeface were used that are based on the event's logo and type treatment. Three accompanying posters and an accordion fold brochure were created to inform the public about the event.
Loose Ends Mobile Salon
Loose Ends is a mobile salon based in the Bay Area that offers a variety of cosmetology services. An identity for the company was created using two colors along with a set of icons related to the trade. An accompanying website and app were created to further extend the brand.
Command Z is a magazine about contemporary graphic design and culture. The goal was to create a magazine that targeted young and creative people, including graphic designers. This magazine features articles about current design trends, popular artists, designers, lifestyle and culture. The design for each interview article was inspired by the style that the artist showcased.
Whatcha Watching is an entertainment sharing app connected to iTunes that allows users to borrow each others movies and TV shows from their iTunes library. Contrasting colors were used in the logotype as well as in the app, while black is used for the background, giving it a modern and sleek feel. Login page image changes based on what is currently the most popular shared movie or TV show.
Volkswagen Wall and Signage
The design for this pattern was based on the Volkswagen logo and the colors that their cars are offered in. The logo was deconstructed and reassembled to create an unique pattern. 3 colors were used for the pattern, with a different color for the text and the symbols. Each floor contains a directory, including symbols relating to each department on that floor.